However, you may visit "Cookie Settings" to provide a controlled consent. for only $11.00 $9.35/page. (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. [62] However, there has been few announcements on the project since then. [16] They later closed three of their bases. [68][69] The airline describes this as an "interim" measure whilst the next generation of aircraft propulsion is developed. Identify the key stakeholders of EasyJet and their strategic influence in two steps: a) Map the key stakeholders of EasyJet in terms of their power and interest using an appropriate framework. [79], In September 2013, a passenger who sent a tweet complaining about the airline after his flight was delayed said he was initially told he would not be allowed to board the aircraft because of the posting. [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. INTRODUCTION For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? This cookie is set by GDPR Cookie Consent plugin. Management This was the first codeshare agreement for EasyJet; it was terminated when Transaero Airlines ceased to operate in October 2015. WHAT ARE YOUR RESPONSIBILITIES TOWARDS EACH OF THE STAKEHOLDERS? Easyjet. Shareholder While various amounts held determine their actual control of the business, Premium [26] By 2015, the company was flying routes to more than 130 destinations in 31 countries, operated 26 bases centred around Europe, and had a total of 10,000 employees. Easyjet stakeholders. With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium [111] Internet bookings were priced cheaper than booking by telephone to reflect the reduced call centre costs; as a further means of encouraging the use of the website, aircraft were repainted with the web address. It urged travellers to cut out the travel agent. Initially it used Boeing 737 aircraft exclusively, but in October 2002 it ordered 120 Airbus A319 aircraft, plus 120 options. Stakeholders of easyjet Free Essays 2022-11-05. The Annual General Meeting will be held on Wednesday, 23 December 2020. Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . Columbia Business School 0 Columbia University New York NY 10027- ok2018@columbia.edu Airlines which fail to comply with strict, Premium However their expectations are plenty. Germany Low-cost carrier The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. Political Factors 1. [24] However, in April 2006, the threat of takeover receded as FL sold its stake for 325million, securing a profit of 140m on its investment. [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. In the sense these parties anticipate many from the organization. Which stakeholders are critical to the business? London Gatwick Airport. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. 3. A person group or organization that has interest or concern in an organization. For example, a stakeholder can be the owner or even the shareholder. What Stakeholders Want From Easyjet 2022-11-21. When flights are cancelled, passengers are supposed to be reimbursed within one week. Answer (1 of 4): A number of these stakeholders can be Identified. First choice brand and increasing customer loyalty. easyJet Plc engages in the provision of passenger airline and carrier services. Modern aircraft fleet with unparalleled network. As the employees watch the owners behaviour all the time. Secondly we will do the SWOT analysis and find out the reasons for EasyJets success by making marketing mix. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. TABLE CONTENT ii This cookie is set by GDPR Cookie Consent plugin. Once Haji-Ioannou saw the results, he changed his mind and an e-commerce website capable of offering real-time online booking went live in April 1998; this was the first such website for a low-cost carrier in Europe. Geneva was EasyJet's first new base outside the United Kingdom. folder_openmexicali east border crossing Introduction Stakeholder theory. Passengers occasionally had to wait longer for reimbursement of their expenses. By introducing the no-nonsense theory to the European market after its deregulation in 1992 easyJet did prove power by increasing the size of the low-cost market and winning passengers from prominent traditional airlines, Premium As argued by Sharma & Starik (12) a stake holder is that which is affected by the operation of an organization entirely or can affect the organization directly. [35], In July 2017, EasyJet announced it would open a new European headquarters in Austria to enable it to operate after Brexit. Stakeholders can affect or be affected by the organizations actions objectives and policies. Butterworths Company Law Handbook K. Walmsley. EasyJet is offering shareholders 31 new shares for every 47 already held, at a price of 410p. The second "downstream" batch consists of both those who . Its original advertising consisted of little more than the airline's telephone booking number painted in bright orange on the side of its aircraft. Income statement As a result the low-cost airlines (LCA) are flourished. Name: Doancan Yksel Some 2,208 customers had their . Global warming, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. [93] Citing diminishing demand on the route, EasyJet ceased all flights to Moscow in March 2016. Low-cost carrier, Pestle analysis of Easyjet [118], Three distinct loyalty products are offered, tailored towards business and frequent flyers. Airline, Britain S0263-2373(98)00059-0 0263-2373/99 $19.00 0.00 easyJet [72][73], EasyJet has campaigned for the UK to replace air passenger duty (APD) with a new tax that would vary depending on distance travelled and aircraft type. EasyJet endeavours to respect the principles of the ILO . Table of Content 342. [81], Following the UK's referendum vote to leave the European Union, EasyJet announced a plan to establish an Air Operator Certificate (AOC) in another EU member state. Easyjet Case Study. The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. Best Essays. The Airline markets success or future lies through marketing because this sector is in competition with other modes of transportation such as bus high-speed train. [53] It also announced its first annual loss during the 25 year history of the company. Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management.