Key stakeholders of British Airways include customers, employees, those who have invested in BA by buying shares of the business as well as corporate organizations. Long-run performance of an organisation is decided by the strategic management which is a set of decision and cover the area including environmental scanning, strategy formulation, strategy implementation and evolution and control. The next part of the paper is an understanding of the background of British Airways and its CSR activities. Discover modern, fuel-efficient aircraft designed for the future. They also aim to minimise the noise pollution in atmosphere, while the craft operates and the improvement of air quality, waste reduction and use recycling whenever possible. All the functioning and operational activities of the organization are based on the needs and demands of its customers. Serving our community and planet is at the heart of everything we do, and we look forward to sharing our exciting sustainability initiatives with you. 51-71. The closest theory that could be applied to the British Airways stakeholder financial performance could be Dr Edward Freemans stakeholder theory which suggests that all the above stakeholders needed to be satisfied otherwise it could affect the short and long term financial performance of the company and that could be avoided by dividing the stakeholders into four different categories, for instance, shareholders and suppliers which has higher power and higher interest needed to be the top priority as they are first the main source of where the business starts as an example, British Airways started their business by first getting investments from shareholders, then the second step was to order aircrafts from suppliers such as Boeing and Airbus so they are the key and the other stakeholders follow. (2022, November 5). The company has also developed a CSR website. Suppliers are the main stakeholders of British Airways. On the other hand, the accounting aspect of CSR is considered as a strategy that enhances efficiency and productivity. Speaking Polymath's content originality, depth of research and connectivity with readers set it apart from other content publishing platforms that lack perspective. Search and track all British Airways . Main responsibilities: Team leader on departures - ensuring safe and punctual departures and being accountable for the teams' performance, making effective decisions within time constraints,. In this Business Analysis Training session, you will learn Case Study - Stakeholder theory and its impact on British Airways.. British Airways is the largest airline company actively providing services in the entire United Kingdom. CSR is essential for businesses, because it is in businesss self-interest to have a healthy climate in the environment (Castka et al. Managing customer experience is also an important aspect of developing the British Airways brand. We recognise that it has an environmental cost, which is why were taking urgent action to tackle the effects it has on our planet. stakeholders such as customers, suppliers, employees and owners. Page 1Classification: Restricted The latest changes to BA's new distribution strategy will drive it closer to achieving IATA's goal of 20% of indirect bookings through NDC APIs by the end . The CSR strategy of British Airways is evaluated using Carolls pyramid of CSR (Carroll 1991). It was formally established in 1974 by merging different associations, including the British Overseas Airways Corporation and British European Airways. 2021-03-04T18:35:09 Web. Training Its quick and easy! Various employees of British airways include maintenance, flight crews, customer service, pilots, engineers, etc. A failure to include CSR into business practices adversely affects a companys performance and stakeholder relationship (Mitchell, Agle & Wood 1997). Along with this, British airways also aims at developing premium pricing strategies and gaining acceptance of customers towards these strategies by providing quality services. Further, the lowering of capacity at Heathrow airport in London and the increase in traffic of European airspace also post a challenge for British Airways. writing task easier. Learners will be exposed to state-of-the-art methodologies and to considering the challenges of various types of projects. (British Airways 2012, p. 40). Various stakeholders of British airways include customers, government authorities, employees, shareholders, etc. But not many initiatives can be segregated as purely moral duties of the company. /Type /Metadata Revenue passenger km The main competitors of British Airways include easy jet, jet 2, virgin, etc. A financial management expert with a relative degree from the University of Melbourne, he is an expert in conceptualising and drafting assignments of management students. 28.2%, -59.0% In this Business Analysis Training session, you will learn Case Study - Stakeholder theory and its impact on British Airways.. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. British Airways has faced certain ethical issues with their key stakeholders. Web. The company should manage its competitors and suppliers all the time to gain a competitive advantage in the industry and to provide effective services to customers. Samplius is for students who want to get an idea for their own paper. Our model has grown and matured since its formation in January 2011. Find out how you can work with British Airways. Activate your 30 day free trialto unlock unlimited reading. 2021-03-04T12:19:46 British Airways owner IAG <ICAG.L> announced the results of its 2.74-billion-euro (2.50 billion) capital increase, saying on Thursday that it sold 100% of the new shares in its plan to help strengthen its pandemic-hit finances. stakeholders are the individuals or groups of people that are interested in the working of the company and have the vast potential to affect the operations of the organization. Mitchell, RK, Agle, BR & Wood, DJ 1997, Toward a theory of stakeholder identification and salience: Defining the principle of who and what really counts , Academy of Management Review , vol 22, no. BusinessEssay. 4 0 obj Further to International Airlines Group's (IAG) announcement on September 6, 2018 regarding the theft of its subsidiary British Airways'customers' data, the airline has been working continuously with specialist cyber forensic investigators and the National Crime Agency to investigate fully the data theft . 66-87. FOCUSED ON OUTSTANDING CUSTOMER SERVICE. Keep stakeholders satisfied: Customers, employees, suppliers and shareholders are the key . In addition to this. Stakeholders in British Airways It is possible to classify stakeholders in British Airways as either Using this tool, the stakeholder groups will be analysed based on their Power (the ability of influence of the organisation) and Interest (how interested they are within the organisation). Written Assessment - Match, Mitre and install cast ornamental cornice.docx, Cyber security_Praveen Parthiban(grade11)pptx.pptx, Online access and computer security.pptx_S.Gautham, No public clipboards found for this slide, Enjoy access to millions of presentations, documents, ebooks, audiobooks, magazines, and more. British Airways has devised employee reward scheme wherein they award the staff who have achieved extraordinarily results to recognise them and their effort. You can read the details below. Along with this, it has been identified that British Airways should keep its employees informed all the time to maintain effectiveness in services provided to customers. The interrelatedness of business, society, and environment becomes the crux of CSR. Describe the PEST factors affecting BA between the years 1995 2000? Being a student of marketing, our professor always gives us assignments on analysis of working styles of various companies. About International Consolidated Airlines Group, S.A. (IAG) is a multi-national holding company with majority stakes in a number of large airlines including British Airways (100%), Iberia (100%) and British Midland International (BMI). E-mail us: [emailprotected]. /Length 3238 Stakeholders The main stakeholders in this controversy case are the 500,000 customers that got their information stolen through the hack. application/pdf Stay up to date with all our latest developments and corporate news, Significant shareholdings and treasury stock, Corporate governance and directors' remuneration reports, Strengthening a portfolio of world-class brands and operations, Enhancing IAGs common integrated platform, Net debt to EBITDA before exceptional items, Find out more about our business model and strategy. Find out more and download annual reports. 5 November. The company's objective is to engage in a variety of community and social activities, such as making philanthropic donations to the local community and investing in its growth in . (2019). How Do Stakeholders Influence Business Activities?. British Airways has been fined 20m ($26m) by the Information Commissioner's Office (ICO) for a data breach which affected more than 400,000 customers. Stakeholders Objectives of British Airways. stream Available seat km The major components of CSR for British Airways are corporate governance, stakeholder management and risk management. >> Were always looking to work with brands and partners to celebrate and share the best of British culture with the world. Samplius.com is owned and operated by RATATATA LTD 48 Vitosha Boulevard, ground floor, 1000, So you do not need to waste the time on rewritings. Cargo tonne km 216-224. 268-295. Using British Airways, explain how the internal . Staff member and other employees behave in a good manner with them. Speaking Polymath is a vibrant and insightful blogging platform that presents intelligible articles and extensive guides on a wide spectrum of academic and corporate fundamentals. It does not reflect the quality of papers completed by our expert Strategic partnerships- British Airways is part of the alliance named Oneworld which contains other major airlines such as Alaska Airlines, American Airlines, Cathay Pacific, Finnair, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, etc. Web. 2001, The essential Drucker: The best sixty years of Peter Druckers essential writings on management, Harper, New York. In conclusion, it can be said that all the stakeholders of British Airways are important in their own ways and they all perform or in someway impact directly or indirectly on the financial performance of the company, but at the same time their financial performances and impacts vary in sizes, they are all connected to one another and the overall performance depend on all of them working together in order for British airways to do well financially. Objectives and social responsibilities of business. Micheal Brown, P.(2019), British Airways aim, objectives & stakeholders Analysis, Retrieved [insert date] from AH4ME: https://assignmenthelp4me.com/article-british-airways-stakeholders-449.html, Add a link to this page on your website: , The mission statement followed by British Airways is One Destination seeks to ensure our customers fly confidently that, together, we are acting responsibly to take care of the world we live in. Retrieved 27 December 2019, from https://www.slideshare.net/ParsaLohani/british-airways-stakeholders-objectives, Travel advice | Information | British Airways. /Subtype /XML The companys participation in the London Olympics and Paralympics games had made it successful. Stakeholders Objectives of British Airways Parsa Lohani, FHEA, MCIM (Chartered Marketer) Follow HNC Tutor at Capita Talent Partnerships Advertisement Advertisement Recommended An Understanding Of Financial Communications And Investor Relations MSL 12.2k views 42 slides 2020 ADF ESG Report Final 327 views 41 slides February 27, 2023 new bill passed in nj for inmates 2022 No Comments . We've encountered a problem, please try again. An analysis of the CSR activities of the company as disclosed in its CSR report of 2012 is done using this hierarchical structure, which is then segregated based on the CSR activities presented by Caroll (1991). Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. A first look at our newest launches and initiatives. These papers are intended to be used only for research and reference purpose only), Copyright 2015 - 2021 Assignmenthelp4me.com 34 Becharry Road, Blacktown NSW 2148, Sydney, Australia, British Airways aim, objectives & stakeholders Analysis, Stakeholders analysis-what are stakeholders and how they impact the company, https://assignmenthelp4me.com/article-british-airways-stakeholders-449.html, Keep satisfied (high power, low interest), Manage closely (high power, high interest). All the initiatives are a part of economic or legal initiatives, which had to be taken by the company, even if not categorised as CSR (Matten & Moon 2008). Aspects related to employee relations and engagement and support of employees have to be undertaken by the company. 1,155m, -95.3% Some of the key stakeholders in British Airways include its employees, customers, shareholders, suppliers, government, and the communities in which it operates. 26,706m, +3.5pts Well write a 100%plagiarism-free paper this fast! impact on British Airways. Flybe (pronounced / f l a b i /), styled as flybe, was a British airline based in Exeter, England.Until its sale to Connect Airways in 2019, it was the largest independent regional airline in Europe. Designed to help the industry achieve its targets of net zero carbon emissions by 2050, four aviation decarbonisation projects supported by British Airways have been shortlisted for Government funding. Carroll, AB 1999, Corporate social responsibility evolution of a definitional construct.. Matten, D & Moon, J 2008, Implicit and explicit CSR: A conceptual framework for a comparative understanding of corporate social responsibility, Academy of management Review, vol 33, no. Instant access to millions of ebooks, audiobooks, magazines, podcasts and more. The new British Airways loan is 2BN in funding from global banks, but mostly backed by the UK Government via its Export Development Guarantee. Oneworld is a platform wherein frequent travelers with any of the airlines in the alliance would be Whilst each of our airline operators possess their own distinctive proposition, character and story, IAG enables them to work together towards a common goal:to create value for customers and shareholders. Further wastage and recycling are important aspects of the environmental concern for the company. Bulgaris Bulgarian reg.number: 206095338 Case Study - Stakeholder theory and its The fifth most important stakeholders in terms of their financial performance to British Airways are the government authorities which include the UK government, the European union and the rest of other countries that British Airways operates, although the UK government is the main government which has the biggest impact to the company as British Airways is based in the UK and it is also the flag carrier airline of the country, in terms of their financial performance they are very important but they do not perform well all the time but once they decide to perform they could perform much more any other stakeholder on list, for example, during the lockdown of COVID-19 crisis which resulted huge business loses to British Airways the UK government stepped in and gave 300 million funding to cover their staff cost and any other expenses they need as almost all their flights were cancelled and there were no other income to the business and that shows how well governments could perform financially to help businesses such as British Airways which appreciated the governments support as it really helped them when they were in a financial difficulties. British Airways apologises after flights delayed in US and Caribbean Airline blames technical issue for disruption at airports including Denver, New York and Miami 20 Dec 2022 November 2022 Peter. See all the latest information and updates from IAG, -98.4% Management of Organisational Stakeholders British Airways' corporate social responsibility places a substantial emphasis on the management of numerous stakeholders. /Length 1019 1. average student. Web. Privacy statement. Business Analysis At the end of the article, some recommendations are given that will help British Airways in increasing the competitive edge of the organization and also to increase customer satisfaction appropriately. Send Assignment task file through Whatsapp. In this case, the reward system in place for the employees is an important unit to understand the fulfilment of the economic responsibilities (Cowper-Smith & Grosbois 2011). iOS Version 14.4 (Build 18D52) Quartz PDFContext, AppendMode 1.1 Available seat km BA Stakeholders Stakeholder Relationships BA is for a two-way communication The vision, mission, purpose and objectives of BA have been evaluated to indicate how these factors help the company to achieve its strategic directions. First, on top of the list in terms of their financial performance are the shareholders of British Airways which in this case is (IAG) International Airlines Group, which is the parent company of British Airways and owned most of the shares in the company, the reason why they are so important is because of first they are the ones who invested in the company in the first place and could still invest more which could then lead to higher financial performance, for example now during the COVID-19 crisis and the lock down which resulted less travellers, British Airways lost almost 3.8 billion in the first six months of this year in 2020, which they cut over 12,000 jobs, then what happen next was its parent company IAG which happens to be its highest shareholder gave a 2.49 billion emergency funding so that they can get through the pandemic crisis and this shows how financially important shareholders are in the short term and in the long term. Tap here to review the details. 2, pp. British Airways 2012. BA Stakeholders Stakeholder Relationships BA is for a two-way communication To learn more about this course, visit this link: https://www.mindsmapped.com/courses/business-analysis/business-analysis-fundamentals-with-hands-on-training/. I was searching for details on British airways. The models are applied to understand CSR as a strategy adopted by a British company. 4, pp. We've encountered a problem, please try again. British Airways: Stakeholders Objectives. Clipping is a handy way to collect important slides you want to go back to later. Web. He said the Aviation Division is fully committed to provide all out facilities to various stakeholders in aviation. The Story Of British Airways - How Has The Airline Got So Big? The organization will also look for ways by which they can . You can quickly view the flight number, route, departure time, flight status, a countdown to the departure time and the weather at your destination. Stakeholders Objectives and its impact on Though it is one of the major operators in the sector and has a huge international presence, the company faces financial troubles due to the imminent global financial crisis, and especially in Eurozone. Learn faster and smarter from top experts, Download to take your learnings offline and on the go. 3 0 obj /First 774 British Airways. Training 1.2 Impact of different stakeholders on the business of British Airways It is also one of the objectives of British Airways to ensure the rights of its stakeholders with maintaining their growth and development. Find out more The BIO Agency The. The key stakeholder of British airways are Customers, Industries authorizes, workers, suppliers and shareholders. British Airways is a global airline, bringing people, places and diverse cultures closer together for more than 100 years. The main objective of British Airways is to focus on aviation business, help people to move from one location to that of another and they will also help their customers in also moving the cargo. Schwartz, MS & Carroll, AB 2003, Corporate social responsibility: a three-domain approach., Business Ethics Quarterly, pp. The SlideShare family just got bigger. View Stakeholders in British Airways.docx from BUSINESS A 1403 at Technical University of Mombasa. 2021-03-04T07:52:49Z Reuters By Theo Leggett Business correspondent, BBC News British Airways was once seen as a national champion, a potent symbol of the country's commercial prowess and - as the airline itself puts. The basis of CSR lies in the theory of morality and ethics: A corporation can and should have a conscience, and the language of ethics has a place in the vocabulary of an organization (Goodpaster & Matthews 1982, p. 134). The ethical concern relating to CSR is based on the ethics of conduct of the activities of the company. << Get in touch if youre looking for more information or have questions about any of our services. British . Topics covered in this session are: Why is knowing your stakeholders important? We want to hear from you. They must be concern for the quality of life, that is, for the physical, human, and social environment of modern man and modern community (Drucker 2001, p. 17). The external drivers are environmental compliance, climate and ETS strategy and fuel efficiency groups. Find out how our engineering and aircraft maintenance teams can help you. 3 Enhancing IAG's common integrated platform. From the analysis of the CSR initiative of British Airways with the aid of Carrolls CSR hierarchy, it is evident that the company presents a clear picture of its CSR related activities. Based on the challenges presented above, British Airways identifies the areas where their CSR activities must be based on. Carroll, AB 1991, The pyramid of corporate social responsibility; Toward the Moral Management of Organizational Stakeholders, Business Horizons, vol 34, no. The company has shown greater responsibility by creating greater care and support system for their disabled customers.